MARKETING SOLUTIONS If you want to talk to the right people - talk to us It doesn't matter how earth-shattering your message or how eye-catching your creative, if you're knocking on the wrong doors you'll never get in. If you want to talk to the right people make sure you talk to us first. At Main Marketing we have a range of services aimed at getting your business noticed by the people who matter most - your customers Market Research acquiring information for: new product/service development to formulate new sales strategies evaluating customer opinions One of the first stages in the marketing process is carrying out Market Research. Businesses who are constantly developing new products or services such as the IT, electronics, environmental, plastics and chemicals, pharmaceutical sectors or services sectors who are trying to formulate new selling strategies or evaluate customer opinions. This can be carried out as telephone research, a street survey, a postal ballot, face-to-face interviews, or desk research. In general this type of work is better carried out by a third party such as Main Marketing, rather than the company themselves who may bias the results PR, Promotional & Advertising Campaigns PR - opportunities to use 'free publicity' promotions media research and planning Useful for any business trying to raise their profile We would always recommend an integrated promotional campaign, using say - PR which could support paid-for advertising which in turn might reinforce a direct mail campaign Customer Targeting profiling list selection databases to eliminate waste Customer Targeting can also be a requirement early on in the marketing process.  Typical usage would be for businesses who are trying to expand their customer base into new market sectors or have new products or services to offer. Every business loses around 20% of its customer base each year through natural wastage, so each year we should all be looking to at least replace that lost 20% and if we want to grow then probably looking for an additional 10 - 20 % new businesses. From our point of view customer targeting can overlap with research work, sometimes we need to do research into different sectors to confirm who best prospects will be. We can then work out the best way to reach those target customers, find out if lists are available, advise on and set up the best contact management system (database), and work out a promotional campaign. We can assist at any stage or implement the whole process. Event Organising All aspects, from identifying delegates to selling exhibitions stands Presentation Material sales presentations sales literature website design For every business which is trying to make a professional impact We all need effective presentation material to assist in the sales process Corporate Identity understanding what is being sold building visible, memorable identity for businesses and/or brands For every business who needs to project an image. To create an effective corporate identity we need to understand what is being sold, the sizzle not the sausage, the benefits not the features. And then to portray that visually and with the right words … a total package to help you get your product or service into the right marketplace