Main Marketing and PR

Retail Survival Courses

Information for Project Officers

There are some great examples of projects that we have come across during our visits to towns up and down the country. Here are just a few to get your juices flowing …

Shop Front Improvement Grants, combined with training on window dressing and visual merchandising

Customer Service Charter, to improve and recognise customer service levels

Planned joint promotions, to encourage joint marketing ideas

Customer Loyalty Schemes, as a reward for using local shops

Business Improvement District schemes, to raise funds for future improvements

Shop Local campaigns, to encourage customers back to local shops Good reasons to shop local

Sourcing local suppliers, offering customers exclusive local product ranges

Forming local traders associations and partnerships

Discount cards

Over 60s travel and discount schemes

Pub is the post office

Council running post office, Reading Borough Council opened sub-post office in civic office

Using the internet to promote local shops

And some great websites too:

www.marpletraders.co.uk

www.garstang.net

www.haselmere.com

www.cholmondeleyfoodhub.com

www.selbychamber.co.uk

www.derbyshire.gov.uk/community/goldcard

www.pubisthehub.org.uk

www.highpeak.gov.uk/shoplocal

www.virsa.org/index.cfm/villageshop/Directory.Details/shop_id/288

If you would like to discuss any projects for your local shops or if you've got any great ideas of your own, please let us know using the 'CONTACT US' page. We are happy to put website links on this page which are of interest to Project Officers.

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