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SHOP DOCTOR MARKETING SURGERIES
 4 x 1-hour workshop sessions + Question & Answer sessions and additional
networking time
4 different marketing topics
Workbook and delegate notes
Business books
Mystery Shop
Follow up one-to-one consultation
Promotion and bookings
WINDOW DRESSING MASTERCLASS
 2 x 1-hour sessions + Question & Answer sessions and additional networking time
Session 1 – Theory
Session 2 – Window Dressing Demonstration in a local shop
Workbook and delegate notes
Before and After photos of shop windows
Follow up in-store -one-to-one consultation (if required)
Promotion and bookings
Can be run in conjunction with a Window Dressing Competition
THE COMPETITIVE EDGE
A programme of interactive marketing workshops designed to help retailers identify their competitive edge and get ahead of rivals.
4x 1 -hour workshop sessions + Question & Answer sessions and additional networking time
Workbook and delegate notes
Business books
Pre-visit to premises
Follow up one-to-one consultation
Promotion and bookings
SETTING UP A RETAIL GROUP
For local authority officers whose retailers are not yet formed into a coherent group, we can offer a programme which is designed to bring them together into an effective and active force for positive change and create ideal candidates for the Shop Doctor Marketing Surgeries.
PROMOTIONAL PLANS
Once a strong retail group is formed, joint promotions can give retailers a positive focus, as well as the opportunity to raise the profile of the town through ongoing marketing. The Shop Doctor will work with retailers to establish their local promotional objectives and provide action plans which can be tackled by the group.
SERVICE CHARTER
The promotional plan goes hand-in-hand with a Quality Service Charter which gives retailers the chance to promote their main advantage over the larger stores - superior customer care and personalised service. The Shop Doctor’s Quality Service Charter is a marketing tool which allows participating shops to outwardly express their commitment to good service.
LOYALTY CARD SCHEME
Rewarding loyal customers makes a lot of sense and we have variations of schemes, which differ in cost and complexity that may be suitable for a group of independent shops.
BUSINESS IMPROVEMENT DISTRICTS
BIDs are a business-led regeneration initiative which can secure funding over a five-year period through increased business rates. Many Councils, town centre managers and project officers may be considering this as an option. Main Marketing has joined forces with Mark Ross of Net Business Goals, an experienced BID manager, to offer a BID mentoring service.
NEW PROGRAMMES
We continue to develop new programmes and work with a team of specialist consultants. It’s always worth contacting the Shop Doctor if you have a specific requirement for your retailers. If it doesn’t exist we can create it, if it’s not something we can help with, then we probably know someone who can.
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